6-Week Personal Brand Cohort

00

DAYS

00

HOURS

00

MINS

00

SECS

Your IDEA Brand

How to Build a Personal Brand That Attracts Clients, Stages and Opportunities

For creative professionals and founders ready to be recognised, respected, and rewarded for the work they already do.

SECURE YOUR SPOT

Trusted by Global Brands

Who This Is For

This cohort is for ambitious creative professionals, founders, and consultants ready to turn credibility into visibility, and visibility into opportunity.

It’s for you if:

✅ You’ve built a successful career or business but still feel under-recognised for your expertise.

✅ You've tried to promote yourself but felt awkward or inauthentic doing it.

✅ You want to attract higher-value clients, partnerships, or speaking opportunities, without burning out or faking it.

✅ You’re confident in your skills but know your message and visibility could be stronger.

✅ You value credibility and authenticity and want a brand that reflects your true calibre.

✅ You’re ready to invest in yourself and take decisive action to elevate your income and influence.

It’s not for you if:

❌ You’re looking for quick-fix content hacks or overnight fame.

❌ You’re not ready to implement what you learn.

❌ You’re not willing to commit to consistent effort and real change.

❌ You’re not ready to invest in your own growth.

Watch my latest free masterclass below.

Hey there, I’m Jo, and I’ll be with you step-by-step on this journey.

I’ve worked as a Senior Creative at Gymshark during its rise to unicorn status, later as Head of Creative at Lounge Underwear, and since starting my own business, I’ve generated multiple 6 figures through my personal brand via brand partnerships, speaking engagements and keynote work with brands including Notion, monday.com and HP.

But for most of my career, I was doing great work and still feeling overlooked, under-recognised and invisible. I had ambition, ideas, and more to give, yet I kept watching louder voices move faster and attract the opportunities I wanted.

Everything changed when I stopped trying to build a personal brand the way I’d been taught and started building visibility in a way that actually felt like me. I found my voice, built my own audience and distribution, and that’s when the right opportunities started to follow.

In this cohort, I’ll teach you the exact system I’ve used to grow my visibility, confidence, revenue and impact, without burning out, selling out, or pretending to be someone you’re not.

Hey there, I’m Jo, and I’ll be your host for this masterclass.

In this masterclass, I’ll walk you through the exact system I’ve used to grow my visibility, confidence, revenue and impact, without burning out, selling out, or pretending to be someone you’re not.

Our Success Stories

A real game changer! I came away feeling energised, confident and excited to start building my brand. If you’ve got bold ambitions but don’t know where to start, this will give you clarity and direction to get moving. This course is an absolute must!

- Jessica PatelVerified

Packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.

- Cat ArundelVerified

“Wow, absolutely incredible. I absolutely loved this, the depth of information in this was definitely worth it.”

- Jalpa PatelVerified

“Jo is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”

- Lara McGowanVerified

“Within a month I increased my reach tenfold and got one incredible enquiry!!!”

- Henar GomezVerified

- Jessica PatelVerified

Packed with content. There's long-term thinking as well as quick hits. And it's all wrapped in Jo's warmth, compassion, and will for you to win.

- Cat ArundelVerified

“Wow, absolutely incredible. I absolutely loved this, the depth of information in this training was definitely worth it.”

- Jalpa PatelVerified

“Jo’s training is so thorough and really gives you an infrastructure to think deeply about yourself, what you want, and what a personal brand could look like for you. I honestly can’t recommend it enough.”

- Lara McGowanVerified

“Within a month I increased my reach tenfold and got one incredible enquiry!!!”

- Henar GomezVerified

Everything Inside Your IDEA Brand

This isn't just a course, save to your laptop and never open. It's a six-week coaching programme where I'm on your shoulder the whole way, plus every pack, prompt and template you need to actually get it done.

6× Live Coaching Sessions

Six weeks of live, hands-on coaching. One module of the IDEA framework every week, built around your goals, not a generic template. I hold your hand and we do it together.

Week 1 — Goals & strategy: where you're going and how to get there
Week 2 — Identity & direction: nail your positioning for real
Week 3 — Expression: tone of voice, brand codes, what makes you different
Week 4 — LinkedIn: write the posts, pimp the profile
Week 5 — Speaker: build your speaker sheet and roadmap
Week 6 — Income: turn the brand into actual opportunities

Value: $2,500

Identity + Positioning Pack

The worksheets and AI prompts that take you from a blank page to a positioning statement you can actually use — in a room, on your bio, on LinkedIn.

Category, trigger and belief worksheets
Done-for-you tone-of-voice AI prompt
Positioning statement builder

Value: $500

Content + LinkedIn Pack

Everything you need to stop procrastinating and start posting. I help you write the posts so the blank page never wins again.

Post templates and proven scripts
Content styles and hooks that get seen
"How to write your first post" framework

Value: $300

Opportunity Pack

Turn attention into tangible opportunities — without constantly chasing leads. The checklists and outreach scripts that tell you exactly what to say.

Commercial readiness checklist
Outreach guide — who to contact and how
Templates that feel personal, not salesy

Value: $400

The Community

I didn't build my personal brand alone — and neither will you. A private Slack community where you move through every module together, week by week.

Private Slack space for the cohort
Week-by-week support and accountability
A room of people building right alongside you

Value: $800

Personal LinkedIn Audit

Because you showed up live. We go through your profile together, review it, and make the changes personal to you — so it's working exactly as it should.

Full profile review, done with you
Personalised changes, not generic tips
Masterclass attendees only

Value: $300

Founding Member Offer

Get $4,800 of value for just$695

Cohorts of this type normally range from $3,000 to $6,000, and with everything I'm including, you will get $4,800 in value. However, as this cohort is brand new, I'm offering this one-off huge discount. You join as a founding member, you help shape it, I help shape you, and you lock in a price that will never be offered again.

$695 One time

3 × $250 (per month)

✅ 21-day money-back guarantee

SECURE YOUR SPOT

Limited Time Remaining

Join before the cohort closes and start building the visibility, confidence, and independence your experience deserves.

00

DAYS

00

HOURS

00

MINS

00

SECS

It’s Time to Control Your Narrative

You’ve spent years building your career. Now it’s time to build the brand that builds your future.

Join the cohort and start turning your experience into income, influence, and independence today.

SECURE YOUR SPOT