Own Your Brand: Personal Brand for Beginners

  1. Introduction

    5 lessons
    1. Welcome
    2. What is brand?
    3. What is a personal brand?
    4. Goal Setting
    5. The Method

  2. Module 1: Clarity

    8 lessons
    1. Introduction
    2. Story
    3. Mission
    4. Values
    5. Energy
    6. Brand Map
    7. Brand Statement
    8. Key Takeaways

  3. Module 2: Conviction

    6 lessons
    1. Introduction
    2. Tone of Voice
    3. Visual Identity
    4. Channels
    5. Social Media Content
    6. Key Takeaways

  4. Module 3: Consistency

    6 lessons
    1. Introduction
    2. Alignment
    3. Repetition
    4. Evolution
    5. FAQ's
    6. Key Takeaways

  5. Summary

    1 lesson
    1. What We've Learned

  6. BONUS MODULE: Converting

    3 lessons
    1. Introduction
    2. Converting
    3. Key Takeaways